ONLINE SHOPPING
WHAT IS ONLINE SHOPPING?
“Online shopping is a form of electronic
commerce which allows consumers to directly buy goods or services from a seller
over the Internet using a web browser.”
START OF ONLINE SHOPPPING:
One day, early 1979, Michael Aldrich received in his office
a 26” TV, capable of teletext. The TV was able to display news and weather
information, broadcasted by the BBC. It had several components that allowed it
to do that. Among them – a modem and an auto-dialer.
Those two components proved to be really useful to Aldrich.
Later that year, after superficially examining the device, Aldrich was out with
his wife, walking their dog, Tessa.
They chatted about the kids and such. At some point the
subject of weekly supermarket expedition came up. Aldrich was thinking of how
could he make that boring trip easier – and that’s when it hit him: He could
connect the modem enabled TV to a central server and help companies process
transactions and sell things. Things such as groceries.
Online shopping has become a popular shopping method ever since the
internet has declared a takeover. There are many individuals that are looking
for other amazing alternatives shopping and online shipping is just the fix for
that.
Advantages:
· Save Time – Do you have the specific list that you want to buy? With
just a couple of clicks of the mouse, you can purchase your shopping orders and
instantly move to other important things, which can save time.
· Save Fuel – The market of fuel industries battles from increasing and
decreasing its cost every now and again, but no matter how much the cost of
fuel are it does not affect your shopping errands. One of the advantages of
shopping online is that there is no need for vehicles, so no purchase of fuel
necessary.
· Save Energy – Admit it, it is tiresome to shop from one location and transfer to
another location. What is worse is that there are no available stocks for the
merchandise you want to buy. In online shopping, you do not need to waste your
precious energy when buying.
· Comparison of Prices – The advanced innovation of search engine allows you to
easily check prices and compare with just a few clicks. It is very
straightforward to conduct price comparisons from one online shopping website
to another. This gives you the freedom to determine which online store offers
the most affordable item you are going to buy.
· 24/7 Availability – Online shopping stores are open round the clock of 24/7, 7
days a week and 365 days. It is very rare to find any conventional retail
stores that are open 24/7. The availability of online stores give you the
freedom to shop at your own pace and convenience.
· Hate Waiting in Lines – When buying items online, there are no long lines you have
to endure, just to buy your merchandise. The idea of shopping online is cutting
down those bad habits of standing in a long line and just waiting. Every online
store is designed with unique individual ordering features to purchase the item.
· Too Ashamed to Buy – There are times that you want to purchase something out of the
ordinary that can be a bit embarrassing when seen by other people. Items like
weird ornaments, etc. In online shopping, you do not need to be ashamed; your
online transactions are basically done privately.
· Easy to Search Merchandise You Want to Buy – You are able to look for specific merchandise that includes
model number, style, size, and color that you want to purchase. In addition, it
is easy to determine whether the products are available or out of stock.
· Online Deals and Promotions - Before you checkout, you can scour the Internet for online
coupon codes or special discounts. Many companies send coupons to their
customers who have opted into their email marketing campaigns, delivering them
with the latest product or service information and what current promotions
they are currently holding.
Disadvantages
· Shipping Rates - Though some companies offer free flat rate shipping, it still
may come at a cost. For instance, a clothing store may offer free shipping
but at a minimum of a $50 purchase.
· Waiting - If you're an impatient person, waiting for your product to be
delivered can be a pain. There is a lack of instant gratification and even
possibilities of delay when it comes to receiving your items.
· Refunds/Returns Disputes - If an item comes damaged or not as described, you will want to
return the item or be refunded your money. Depending on where you purchased
your item, there can be different policies for refunds and returns; this
process is tedious and is prolonged since you would have to ship back the item
and wait on the buyer to refund your payment.
· Personally Check the Item – If you are one of those shoppers who want to touch, see, and test
the product personally, at online shopping, you are not able to do so. Online
stores are only showing product description and photos of the merchandise,
which can be a disadvantage for many online shoppers
· Dealing with an Unknown Vendor-When you are shopping online, unless you are purchasing from a
well-known e-tailer like Amazon or Zappos or the online arm of a department
store like Kohl's or JC Penney, you really don't know who you are doing
business with. Anybody can open an online store - especially with products that
are easy to access through a drop-shopping company - but not everyone is honest
and reputable.
Online shopping in Pakistan
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